ABSTRACT
When I thought about designing an intellectual and emotional journey for our students around the notion of Creating Social Value, I had the traditional MBA student in mind for a very simple reason. For over 15 years, I had the privilege of working with business leaders from around the world on creating strategies, management practices, and operations that aligned Corporate Social Responsibility to core business strategy. As a director at the Boston College Center for Corporate Citizenship, I regularly thought that someday business leaders would know that, from day one, they would be able to design a new set of values into their products and services. Social value.
