ABSTRACT
Selecting the right image and skillful editing will make a vital
contribution to a production’s impact. The way the shots
are interrelated will not only affect their visual flow, but will
also directly influence how the audience reacts to what
they are seeing: their interpretation and their emotional
responses. Poor editing can leave them confused. Proficient
editing can create interest and tension or build up excitement
that keeps the audience on the edges of their seats. At worst,
poor image selection can degenerate into casual switching
between shots. At best, editing is a sophisticated persuasive
art form.