Social Media in Public Relations

Public relations (PR) blended with data-driven advertising and marketing to usher in social media engagement, online customer care and innovative uses for new technologies. Social media influence spread across networks. PR tactics for internal and external communication, media relations and other organizational efforts created fresh challenges for practitioners. Corporate social responsibility (CSR) efforts included new emphases on diversity, equity, inclusion and accessibility (DEIA). Social media influence remained important in managing perception of organizations.