ABSTRACT
Mobile access and media define the current environment. CMC fosters a feeling of social closeness, and this must be considered when developing best practices. Mobile apps go a long way toward rendering analog technologies as obsolete. Digital Out Of Home (DOOH) advertising also is a developing area driven by mobile media and location data. Media and celebrities continue to command attention, but others compete within social media communication. What began as Internet chat has developed into a huge social media industry with billions of users around the world. Best practices include social media measurement tool use that provides access to important data and analysis. There will continue to be new ways of online collaboration.
