ABSTRACT
This chapter describes the planning, assessment, and instructional activities for the exchange of goods and services genre situated in an encounter at the produce stand. It starts by giving models of the genre. Then, guided by the three steps of the genre-based backward design for planning instruction, the chapter (1) articulates the instructional goals in the Can-Do Statements and in the essential features of the genre, (2) outlines the assessment criteria informed by the organizational and language features of the genre, and (3) describes the instructional activities guided by the teaching/learning cycle.
