ABSTRACT
Management in general and advertising management are about putting principles into action. Management is decision-making. The names and locations are disguised to protect the interest of the companies involved. The case method is as close to real world as possible. Advertising managers must do their own research and find their own information so that they can solve the problem as efficiently and effectively as possible. Plus a manager may be presented with a variety of decisions at the same time rather than one case. A manager may be dealing with profit issues, client relationships or employees’ livelihoods. The stakes are much greater. And that makes the lack of time to make decisions even more intense. Many business managers request that people keep people's written recommendations to a single page. The background or situation analysis provides the contest for the problem.
