ABSTRACT
Tourism, as in many countries with a Mediterranean shoreline, has become a major foreign currency earner in Turkey, together with the textile, clothing and food industries. Traditional crafts, however, survive but are often modified to suit both internal and external tourist markets. Turks themselves are increasingly exploring the attractions of their country; Bodrum, for example, is mainly a Turkish vacation resort. Any survey of tourism in Turkey should involve an exploration of the relationship between modern and traditional customs as seen, for example, in the reactions of tourists to local rituals of hospitality. In historical terms Turkey's credentials as a tourist centre may be traced back to the Graeco-Roman world as the location of two of the Seven Wonders of the Ancient World, the Temple of Artemis/Diana at Ephesus and the Mausoleum at Halicarnassus. Turkey continued to attract pilgrims and admiring visitors. The tourist market for the guarantees the continuity of the aspect of material culture.
