ABSTRACT

This study aims to provide a conceptual framework for interpreting the elements of the business environment and their effects on an organisation’s ability to operate. A corporate organisation must be able to interpret environmental data in a timely manner in order to recognise 17 early warning signs and commercial possibilities. In order to demonstrate the importance of the business environment, further rebuild the sequence from information decoding to organisational results and suggest a conceptual framework, case study method 22 has been employed. Research has covered the probable business impact for commercial organisations only and majorly focused on case study for Indian business environment. Secondary data have been used only for taking reference of cases. The cases from 1991 to 2023 have been covered only.