ABSTRACT
Mobility as a service (MaaS) is gaining interest around the world because it offers integrated mobility services including booking and payment across various modes. This chapter introduces MaaS and deliberates on the framework, components, and design of bundles. Key findings from literature are presented from studies that were conducted to understand customer preferences for MaaS. In addition, a case study using stated preference data collected to understand customer preferences for MaaS in Queensland is discussed. A detailed statistical analysis is presented to obtain inferences regarding customer preferences and provide important insights which could potentially help in the design of attractive MaaS plans and thereby improve uptake.
