ABSTRACT
At Illinois State University, a course titled "Mass Communication: Theory and Effects" is required of all mass communication majors. Typically, that literature has conceptualized media "effects" as behavioral or attitudinal in character, and quantitative approaches have been the privileged, if not the exclusive, research methods students have been asked to come to know. The experience would be more likely too negative, too student disabling rather than enabling. The first phase of each group member's contribution would be called "building a bibliography," if the role of at least one student in each group were not to compile a list of interview respondents rather than literature citations. "One of the prominent features of young people's current musical activities is their interest in old music". The theoretical roots of the collaborative learning experience called "A Cultural History of a Popular Song from the 1960s" penetrate most deeply into the held of cultural studies.
