ABSTRACT
All organizations possess an identity and image. The generation of image is an accepted part of the commercial world, and there are few companies that do not set out to cultivate a particular image of themselves. Such images are the product of directed endeavour in the organization and are an integral part of the company’s whole existence. For most educationists, however, there is a feeling that image is somehow dishonest, a false creation trying to encapsulate a truth that is, at best, only truth in part and, at worst, a blatant and intentionally misleading lie promulgated to make commercial gain from a naïve and trusting public.
