ABSTRACT
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.
TABLE OF CONTENTS
part |2 pages
INTRODUCTION
part I|2 pages
SURVEY METHODOLOGY
part II|2 pages
SECONDARY ANALYSIS AND META-ANALYSIS
part III|2 pages
EXPERIMENTAL METHODS
part IV|2 pages
CONTENT ANALYSIS
part V|2 pages
DISCOURSE ANALYSIS
part VI|2 pages
NETWORK AND DELIBERATION ANALYSIS
part VII|2 pages
COMPARATIVE POLITICAL COMMUNICATION
part VIII|2 pages
STATISTICAL TECHNIQUES
part IX|2 pages
MEASUREMENT
part |2 pages
CONCLUSION