ABSTRACT
Whether it�s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel � and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
TABLE OF CONTENTS
part |6 pages
PART I Framing international business and tourism: governance and regulation
part |6 pages
PART II The internationalisation of tourism businesses
part |6 pages
PART III The internationalisation of tourism: practices and processes
part |6 pages
PART IV Tourism and destinations in the internationalisation of business