ABSTRACT
<div>One of the leading texts in the field, <b>Tourism Management</b> is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.</p>
TABLE OF CONTENTS
part |36 pages
Selecting Holidays: the Purchase Decision and its Antecedents
part |43 pages
Economic Forecasting in Tourism
part |51 pages
Gender and Sex in Tourism
part |64 pages
Planning and Community Action
part |29 pages
Urban Tourism
part |45 pages
Theme Parks
part |96 pages
Tourism and the Natural Environment: Marine and Ecotourism
part |51 pages
Marketing and Service Quality – Wider Perspectives
part |30 pages
Indigenous Peoples and Tourism