ABSTRACT
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public.
The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
TABLE OF CONTENTS
part I|51 pages
Sustainable Consumer Culture
chapter Chapter 1|14 pages
Influencing Consumer Decisions Through Nudge Marketing: Evidence from the Indian Fashion Industry
chapter Chapter 3|19 pages
Influence of Personality Traits on the Purchase Behavior of Consumers in Kolkata
part II|88 pages
Sustainable Business Strategy Practices
chapter Chapter 6|16 pages
Using Sentiment Analysis to Identify Consumers' Emotions in the Hotel Industry
part III|64 pages
Sustainable Opportunities
chapter Chapter 9|12 pages
An Empirical Study in Analyzing Customer Preferences and Adoption of Electric Vehicles
chapter Chapter 10|14 pages
A Study on the Growth Prospects of Q Commerce and Its Role Play in eCommerce Business in Present-Day India
chapter Chapter 11|12 pages
Key Factors Influencing Customer Preference Regarding Ecotourism from a Data Analytics Perspective
chapter Chapter 12|24 pages
What Factors Do Zoomers Consider while Buying Private Label Products? A Conceptual Model
part IV|90 pages
Green Marketing and the New Consumption Pattern