ABSTRACT
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
TABLE OF CONTENTS
chapter 1|17 pages
The Marshall Plan and the Transfer of us Management Models to Europe
chapter 2|17 pages
From Business Reform Programme to Production Drive
part I|77 pages
Transfer Mechanisms and Channels
chapter 5|17 pages
Us-Owned Manufacturing Affiliates and the Transfer of Managerial Techniques
part II|56 pages
The Transfer Process
chapter 8|16 pages
Americanisation and the ‘Swedish Model' of Industrial Relations
chapter 9|20 pages
The Limits Of Americanisation and the Emergence of an Alternative Model
part III|60 pages
The Translation and Transformation